Solo Ads Sellers in the Insurance Niche
1.
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Niche Research
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About the Insurance Niche
Insurance is a means of protection from financial loss. It is a form of risk management, primarily used to hedge against the risk of a contingent or uncertain loss. An entity which provides insurance is known as an insurer, an insurance company, an insurance carrier or an underwriter. A person or entity who buys insurance is known as an insured or as a policyholder. The insurance transaction involves the insured assuming a guaranteed and known - relatively small - loss in the form of payment to the insurer in exchange for the insurer's promise to compensate the insured in the event of a covered loss. The loss may or may not be financial, but it must be reducible to financial terms, and usually involves something in which the insured has an insurable interest established by ownership, possession, or pre-existing relationship. The insured receives a contract, called the insurance policy, which details the conditions and circumstances under which the insurer will compensate the insured. Source: WikiPedia
Saki Says...
Yikes - this is a VERY competitive niche but if you had a blog in the insurance niche you could potentially make a lot of money!
Interpreting the Results
The Keyword Competition Tool shows two values: a Competition Score and a Popularity Score.
Competition Score is an estimation of how much competition there is in this niche and how difficult it might be to get traffic from the major search engines if you had a blog in this niche. In other words it is an assessment of how difficult it would be to get in the top 10 search results for that keyword. It is expressed as a percentage (100% = most competitive).
Niche Saturation Score is an estimation of how many bloggers are actively blogging in this particular niche. It is also expressed as a percentage (100% = lots of people blogging about this niche, 0% = almost nobody is blogging about this niche). More show that bloggers are much more active in this niche. If you see mostly then it is likely that there aren't many bloggers blogging about this particular niche. This is definitely a good thing, as you will have less competition to worry about. However, it's likely this niche may be less suitable for running solo ads, as you may struggle to find enough related lists on which to run your offers.
